“In a written reply to the Delhi State Tobacco Management Cell, the actor acknowledged that he was cheated by the corporate because the latter didn’t disclose the hazardous nature of the product and different phrases and circumstances of the contract of commercial,” Further Director (Well being) SK Arora advised PTI.
The Delhi authorities had not too long ago issued a show-cause discover to Mr Brosnan and requested the pan masala group why applicable punitive motion be not initiated in opposition to its administrators and office-bearers.
“In his reply to the authorized discover, (Pierce) Brosnan additionally stated that his settlement with the corporate was over and he was prepared to increase every kind of help and cooperation to our division in opposition to such campaigns.
“He has given an enterprise in writing that he would by no means help any firm with regard to promotion of such merchandise or different such dangerous merchandise in future,” Mr Arora stated.
The official appealed to all celebrities and mass media businesses to not bask in surrogate commercials of tobacco within the identify of pan masala, tea, ilaichi or different items as these are prohibited below the Cigarettes and Different Tobacco Merchandise Act (COTPA), 2003.
“Celebrities should realise their duty in direction of society, particularly the children who deal with them like God and comply with them blindly. Such commercials affect the minds of kids adversely,” he stated.
The Cigarette and Different Tobacco Product Act, 2003 bans every kind of direct and oblique commercials of tobacco merchandise.